Global Industrial Chain
Focusing on environment-friendly products and sustainable development in the future, Power Dekor implemented the strategy of vertical and horizontal integration, which has brought forth a complete global industrial chain, and laid a feasible way for the sustainable development conforming to the international trend of environment protection.
Source of Raw Materials
R&D Center
Lab
Substrate Workshop
Flooring Factory
Distribution Channels
Service System
Source of Raw Materials
Power Dekor has invested in more than 1.5 million acres of fast- growing forest plantation in China, which makes great contribution to a non-stop material supply, as well as the farmer's income.
Also, Power Dekor has established its own base for hardwood materials in Russia, South America and Africa, where a wide variety of wood resource can be supplied.
R&D Center
Independent R&D is the key to an enterprise's development. Since establishment, Power Dekor set up its own R&D center with the most advanced instruments for innovation and test, which has developed a variety of unique and marketable products, 36 items of which possess the national patent.
While working together with professional research institutes in Germany, Sweden and USA, Power Dekor also cooperates constantly with the top academies such as Tsinghua University and Nanjing Forestry University.
Lab
Certificatesd by China National Accreditation Laboratory (CNAL) Commission and ranked No.1 in China wood industry, Power Dekor Lab was built for testing the performance of all kinds of wood flooring products, to carry out all necessary procedures monitoring product quality. With application of advanced equipments, professional testing techniques and the highest standards, Power Dekor is able to provide guarantee on quality for all her products.
HDF/MDF
Imported continuous hot-press line in accordance with international standards derived from Europe, Power Dekor operates 8 plants for HDF/MDF manufacture with total capacity of 2M m3, except using for own production, also supplies to a large number of local and overseas manufacturers of flooring, furniture, doors, and so on.
Laminate Floor
Adopted whole automatic production lines with advanced processing techniques, Power Dekor now operates 5 plants for manufacturing laminate floors with total capacity of 46M m2, which is well-known as the largest up-to-date production base in Asian-Pacific region.
Solid Wood Floor
Plenty of precious wood species from legal forest plantation combined with advanced manufacturing innovations, Power Dekor offers you a wide assortment of colors, widths, species, specialty finishes and design styles, with total capacity of 2M m2, to complement your personal style and room décor.
Engineered Hardwood Floor
Strategically cooperating with Kahrs from Sweden and Anderson from USA, which are all with over a century of authentic craftsmanship, Power Dekor is able to offer you a variety of engineered hardwood floors, including 3-layer, multilayer and various HDF-core parquets, operating 2 plants with total capacity of 10M m2
Distribution Channels
39 branches and more than 2300 specialty stores all over China, 4 overseas branches and over 21,000 employees compose Power Dekor's global distribution channels, which is growing at such a high pace.
Service System
Over 5,000 private installation professionals and "400 service hotline" offer all-including service and connect "Power Dekor" and consumers closely and directly.
